Earning Trust in Long-Term Care: The Unified Solution for Reputation and Sustainable Occupancy
In Long-Term Care (LTC), your most valuable currency isn’t held in a bank; it’s your organization’s reputation. This currency is earned daily through consistent high-quality care, the unwavering confidence of families, and the trust of regulators in the wider community. However, the divide today is grappling with the interconnected dynamics of public perception, online reviews, and past issues directly impacting census levels and revenue, creating a core challenge known as Reputation, Occupancy, & Trust.
Today’s LTC organizations often face operational hurdles that undermine trust:
● People are being stretched thin by workforce shortages and high turnover.
● Processes bogged down by inefficiencies and manual workarounds.
● Systems don't communicate, in turn creating data silos, and operational blind spots.
The result? Missed opportunities to build trust, lower census numbers, and a decline in credibility within the eyes of regulators. To solve this, LTC organizations need more than a patchwork of siloed tools; they need a unified system that connects data, empowers staff, and ensures financial and regulatory integrity.
That's where the powerful alignment of Workday, OneSource Virtual (OSV), and The Groove emerges as the unified solution to uplift operational excellence and preserve reputation and trust.
The Unified Approach: Workday, OSV, and The Groove Working as One
The challenge of Reputation, Occupancy, and Trust is fundamentally about operational consistency, transparency, and compassionate care delivery. The pervasive nature of this challenge spans across human capital, regulatory compliance, and financial health, which cannot be resolved with a patchwork approach to technological investment. The strategic imperative is an architecture system to encompass people, processes, and to work harmoniously.
Now, the powerful alignment of Workday, OneSource Virtual (OSV), and The Groove emerges as the unified solution, designed specifically to uplift operational excellence, drive occupancy and restore trust. This partnership model achieves its goal by focusing simultaneously on the technological infrastructure, operational execution, and human factors required to ensure consistent, transparent, and compassionate care delivery.
The unified solution delivers lasting change by establishing a critical chain: when systems successfully support consistently high quality care, and modern experiences for people, the organizational reputation follows, occupancy grows, and families perceive the positive difference.
Building Transparency and Confidence with Workday
Workday provides the modern, scalable technology backbone—a unified Human Capital Management (HCM), Finance, and Payroll platform, built for complex healthcare demands. This unified platform is the core component providing transparency and regulatory confidence through auditable, consolidated performance metrics.
Case Study: Workday partnered with the CommuniCare Family of Companies, a leading provider of post-acute care centers, to transform their finance and HR capabilities. The result? A 50% reduction in time to financial close, improved talent management, and, with an eye on AI features in Workday, the ability to free up staff time to focus on their organization's mission.
The platform’s real-time data enables essential workforce insights and planning to support and empower staff for exceptional care. Organizations gain visibility into turnover drivers, allowing for the creation of competitive compensation plans and the optimization of labor costs. Crucially, Workday enables data-backed storytelling by providing clear, accurate, and consolidated financial and operational metrics—enabling LTC facilities to demonstrate progress, transparency, and adherence to quality standards of families, regulators, and the community. Accurate, timely reporting is a critical factor in earning confidence and establishing trust. By providing transparent data-driven insights and accurate reporting, Workday lays the technological foundation for exceptional care, earning confidence and establishing trust.
Freeing Leaders to Focus on Core Mission with OSV
While Workday provides the technological framework, OneSource Virtual (OSV) provides the specialized operational service layer that translates technology capabilities into organizational capacity. OSV is positioned as the leading Workday BPaaS partner, handling post-payroll operations, garnishments, tax filing, treasury management, benefits, and AP operations. OSV's core role is to ensure operational consistency and free up organizational capacity for quality improvement.
“The other factor that is important to me is the fact that OneSource Virtual has such a strong relationship with Workday, that they have access to my tenant…They’ll partner with myself, they’ll partner with my finance team, they’ll partner with our treasury to make sure that our employees are being taken care of.”
- Senior Director Payroll & Benefits CarepathRX
Outsourcing crucial HCM responsibilities is critical for compliance, ensuring the organization remains up to date with constantly shifting state, federal, and local legislative requirements. External management of compliance and data security is vital in healthcare. Data confidentiality is fundamental to maintaining organizational trust.
By removing operational burdens from finance and HR teams, OSV allows leaders to redirect their full attention to strategic initiatives, quality improvement, and enhanced resident experience. When operations run smoothly, teams can focus on what truly matters: patient-centered care.
Empowering Staff and Elevating Experience with The Groove
The most advanced technology platform (Workday) and the most efficient service provider (OSV) are ineffective without successful human adoption. The Groove acts as the crucial human activator, providing specialized, healthcare-native deployment and change management expertise. Its core strategic role is to elevate the staff's experience, enabling compassionate care delivery.
Negative public perception and low occupancy often trace back to staff burnout, turnover, and poor resident-staff interactions. The Groove’s methodology is human-centered, prioritizing the needs of people at the center of care. Effective change management is a quality assurance mechanism. Historically, nearly two-thirds of organizational change projects fail due to poor planning or ineffective communication. However, organizations utilizing effective change management techniques are 6X more likely to meet project benchmarks. The Groove’s specialized intervention acts as a critical risk of mitigation by designing the deployment to minimize friction and ensure the technology enhances rather than disrupts care delivery. This human-centric intervention is vital. Academic studies confirm a significant effect of skilled change management and user adoption on service quality.
The Groove’s specialized deployment and change management expertise is healthcare-native, helping to drive meaningful change management and sustained user engagement. By ensuring intuitive processes and better employee experiences, The Groove helps elevate the staff experience. Happier, less-burdened staff are better equipped to provide compassionate care that builds trust with families and residents.
A Higher Standard for Long-Term Care
The unified solution delivered by Workday, OneSource Virtual, and The Groove is a foundational reset for LTC organizations that creates lasting change. This solution stabilizes the financial infrastructure, ensures regulatory certainty, and empowers the human capital responsible for care delivery. By simultaneously addressing technology architecture, human capital optimization, and operational excellence, Workday, OSV, and The Groove enable LTC organizations to operate with greater ease, unwavering confidence, and a renewed sense of mission.
To maximize the Return on Trust, executives must view this as a foundational Culture and Quality Transformation initiative. By deploying this unified platform, LTC organizations gain the necessary operational agility to adapt to the inherent volatility of the healthcare sector, navigate evolving regulatory demands, and mitigate severe workforce shortages to ensure long-term institutional relevance.
The result is a facility which operates with clarity, confidence, compassion, and earns trust from families, regulators, and the community. Ultimately, this partnership establishes a higher standard for LTC, where operational excellence enables compassionate care, and technology empowers staff to put exceptional care at the center of everything they do.
Let’s raise the standard—together.
Co-Editors: Workday and OneSource Virtual
