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Product Development Services

At The Groove, we build products that work. Our team combines deep technology expertise with modern development practices and AI-enabled capabilities to accelerate delivery, improve decision-making, and ensure consistency at scale. Every solution is grounded in real-world experience, engineered to perform, and built to evolve with your business.

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Make innovation your advantage with our product development services.

Refining an existing product pipeline? Building something new?
No matter your initiative, we bring experience and clarity to every project phase.

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Workday Marketplace Applications

Save time and reduce risk with The Groove’s Built on Workday applications, designed around proven practices and repeatable use cases. Our solutions help organizations accelerate value while maintaining confidence in quality and governance.
EncoreApps

EncoreApps

Bring your Built on Workday applications to market faster and maximize ROI with EncoreApps, our flexible, white‑label app development service. From product vision and opportunity identification to design, development, and ongoing support, we help you create applications that balance speed, scalability, and business value—without sacrificing quality.
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Additional Product Development Services

  • Built on Workday Coaching

  • Extend / Orchestrate Design & Development

  • Post-Deployment App Support 

  • Release Updates & Management 

Product development services designed 
to add value where teams need it most.

1/3

of companies expect more than a quarter of their revenue in the next three years to come from offerings not yet on the market.1

60%

say halting investments in innovation would cause them to significantly underperform with regard to market expectations.1

83%

of senior executives rank innovation in their organizations’ top three priorities, yet only 3% of companies qualify as “innovation ready.”2

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Calculate your ROI 
with EncoreApps

The EncoreApps Calculator shows how much you could save by outsourcing app development to The Groove, calculating cost savings and projected ROI with real inputs. See for yourself!

Fine-tune your product development approach with The Groove.

The Groove helps organizations move from ideas to impact, faster and with less friction. We bring structure to complexity, align teams around what matters most, and deliver products that are ready to perform in real-world environments.

  • Experience That Delivers: We bring real‑world insights from proven enterprise implementations across industries, delivering a cohesive approach that spans strategy, design, development, and deployment.

  • Faster Time to Value & Increased ROI: We help organizations accelerate adoption and maximize utilization, ensuring Built on Workday investments deliver measurable business impact sooner.

  • Practical Innovation: We combine emerging technologies, including AI and Machine Learning, with proven methods, delivering solutions that are forward-thinking, yet realistic and implementable.

  • Flexible & Collaborative Partnership: We adapt to your needs, working alongside your teams with transparency, responsiveness, and a co-creation mindset.

Frequently asked questions about product development services

What does a product development service include?

Product development services typically include:
  • Strategy and roadmap planning
  • Product and experience design
  • Development and engineering
  • Testing and quality assurance
  • Deployment and launch
  • Ongoing improvements
Together, these capabilities support the lifecycle from early concept through optimization.

What does the product development process look like?

The product development process usually follows these steps:
  • Define goals and align stakeholders
  • Identify opportunities and requirements
  • Design the product experience
  • Build and develop the solution
  • Test and validate
  • Launch and deploy
  • Optimize and enhance
Each step builds on the last to move ideas into scalable, working solutions.

Should I outsource product development or build in-house?

In-house development offers control, but requires time, hiring, and ongoing management. Outsourcing provides access to experienced teams and established processes.

Many organizations choose a partner like The Groove to accelerate delivery, reduce internal strain, and improve outcomes, especially for complex or time-sensitive initiatives.

What makes for a good product development partner?

A strong product development partner should offer:
  • Proven delivery experience
  • A clear, structured approach
  • Technical and domain expertise
  • Scalable methods and tools
  • Strong communication and alignment
The Groove combines these qualities with a focus on practical outcomes, helping organizations move forward with confidence and build solutions that hold up beyond initial launch.

What is the difference between product development and software development?

The difference between product development and software development is scope. Product development covers the full lifecycle: strategy, design, build, and ongoing improvement.

Software development focuses specifically on building the solution. It’s one part of the broader product development process.

Let’s work together to solve your most pressing challenges.

It all starts with a conversation. Request a consultation where we can discuss your needs and solutions to drive success.